Why does gender neutral fashion always look like men's fashion?

gender neutral fashion

I'm a big fan of unisex fashion. I find it a bit stupid that there are "men's clothes" and "women's clothes". Why can't everybody wear everything? I mean, yeah, a woman's body is different to a men's body, so maybe it makes sense to offer different shapes - additionally to different sizes - of the same item of clothing. However, establishing that pink frilly skirts are "women's only" and tie+suit are "men's only" is just nonsense.

It's awesome to see that there are more and more gender neutral fashion brands popping up. However, I noticed that "gender neutral clothes" usually means "men's clothes that women can wear, too".

Why does gender neutral fashion always look like men's fashion?

gender neutral fashion

Truth is: stereotypical masculine dress codes are still seen superior to female ones.

Can you imagine a label marketing pastel dresses, glittery t-shirts and miniskirts as "unisex"? Ridiculous. However, marketing suits, workwear and dungarees as "unisex" makes perfect sense.

I'm guilty of it myself: I feel very androgynous and badass every time I dress slightly masculine aka. gender neutral. And I tend to look down on girls who dress overly girly. This is pretty fucked up... Because how are we ever going to challenge gender stereotypes if we constantly enforce that masculinity is superior? (Dressing masculine is classy, "masculine topics" like sports and cars are "cooler" than beauty and fashion, "masculine traits" like assertiveness and aggressiveness are higher valued than empathy.)

I'm still a fan of unisex clothing, but we have to be aware that there is a bit of a bias when it comes to gender neutral fashion. There's still a lot of work to be done. However, I'm also very aware that society probably isn't ready for cis-men wearing pink skirts. So, one step at a time... :)